Engage Your Staff As Communication & Brand Ambassadors [LIVE Webinar]
In today’s dynamic world where staff have more clout and reach than organizational channels of communication, not involving and partnering with our biggest assets - is a missed opportunity.
Employees are our brand advocates and spokespersons and every interaction they do with stakeholders matters. The role of corporate and employee communication is not to inform or share, but to listen, empower, and tap the power of the strongest brand advocates – employees.
The pandemic has brought sweeping changes to the world of workplaces and workforces. We hear of the ‘great resignation’, ‘quiet quitting’, remote/hybrid work, B2B, demographics changes, a growing employee-led market and increasing expectations from brands on societal concerns etc. All this has implications on how we rewire our communication and branding approaches to reap rich dividends for the future.
To be better prepared for these challenges, we invite you to join the webinar in which our speaker, Aniisu K. Verghese Ph.D. will share his wide international expertise to help you to influence your brand and reputation positively.
In this session:
- You will gain research-led insights and best practices to invest in your own development.
- You will understand how to involve and accept employees as equal partners in communications.
- You will appreciate ‘why’ communicators and leaders must revisit the employee-employer contract and help employees to be active ambassadors of change.
- You will see creative approaches to co-create solutions, elevate the brand reputation from within and lead with care.
About the presenter:
Aniisu K. Verghese Ph.D. is an award-winning corporate communications and social responsibility practitioner with over 22 years of experience in leading multinational organizations. Aniisu has spoken at international communication conferences on 4 continents sharing contemporary insights and practices. He serves as the Director of Communications at a leading global capability center at Krakow, Poland. Aniisu is the author of Internal Communications – Insights, Practices and Models (2012) and Get Intentional (2021) and is passionate about engaging communicators and students through workshops, speaking engagements, teaching assignments and blogging. His globally recognized blog Intraskope (www.aniisu.com), begun in 2006, continues to offer internal communications advice, lessons and best practices. More about his work is available on his YouTube channel (https://www.youtube.com/channel/UCzCaRB-cFYGZTaO5ZfvlxDA) and website www.intraskope.com. From 2022 he is a member of the Polish Public Relations Association. Currently he is based in Cracow, Poland.
We are waiting for you on Wednesday, October 26 at 5 PM.
Live event can be joined from our Facebook page or this website. It is organized in cooperation with our partnering organization the Global Alliance for Public Relations and Communications Management, to support World PR & Communications Month efforts.